Welcome to The ABCs of B2Bs

Who is Rachael Wonderlin?

Hi! Let me be clear: I’m NOT a business coach.

I’m a 3x-published author with Johns Hopkins Press. I have a Master’s in Gerontology and all three of my books are about dementia care. I’ve been running Dementia By Day, my consulting firm, for over a decade.

What is The ABCs of B2Bs?

The ABCs of B2Bs is stories, lessons, advice, and everything I’ve learned the hard way while running my business-to-business dementia care consulting firm for the last decade.

You might be asking…Okay, Rachael, but why are you writing about anything other than dementia care here on Substack?

That’s the same question an agent interested in my fourth book, a business memoir, had for me.

Because, after ten-plus years of doing it, I’ve realized I’m also an expert in how to run a consulting business.

I write about, speak about, and make short Reels and movies about dementia care all day, every day. I love working in dementia care.

But I’m also really passionate about small business—and that’s where this Substack publication comes in.

And, when I started my business, it was incredibly hard to find anyone talking about a small, service-based consulting business who worked with much larger businesses. I’d love to help people who are in the same boat.

If you’re interested in hearing about entrepreneurship, growing a consulting firm, complaining about coaching-coaches-to-coach culture, or just generally enjoy my humorous take on business…please consider subscribing (it’s free!)